Category: Marketing Life Cycle

Branding: The Bedrock of Marketing Success

In the dynamic world of marketing, where strategies evolve and technologies change at breakneck speed, branding remains a constant, an enduring pillar that supports and shapes the entire marketing lifecycle. It’s not just a logo or a catchy slogan; it’s the essence of your business, the perception you want to instill in your audience, and… Read more »

5 Questions to ask to Add Curiosity to your Marketing Life Cycle

When my kids were young, we never skipped over the tv ads. They were the basis for so many family debates. “That’s dumb,” one of them would say at the end of the commercial. My response? “That ad and that product wasn’t meant for you.” Then we would talk about who they knew that the… Read more »