In the dynamic world of marketing, where strategies evolve and technologies change at breakneck speed, branding remains a constant, an enduring pillar that supports and shapes the entire marketing lifecycle. It’s not just a logo or a catchy slogan; it’s the essence of your business, the perception you want to instill in your audience, and… Read more »
I’ve been chatting with a lot of business owners and CEOs this summer, and one theme has been repeated in most of my conversations. Burnout. There are many different ways to describe their feelings of malaise but one thing is clear, it takes more than a week or two of vacation to re-energize and renew… Read more »
When my kids were young, we never skipped over the tv ads. They were the basis for so many famil debates. “That’s dumb,” one of them would say at the end of the commercial. My response? “That ad and that product wasn’t meant for you.” Then we would talk about who they knew that the… Read more »
