Rediscover Your Vision: Overcoming Burnout and Reigniting Your Business Passion

I’ve been chatting with a lot of business owners and CEOs this summer, and one theme has been repeated in most of my conversations. Burnout. There are many different ways to describe their feelings of malaise but one thing is clear, it takes more than a week or two of vacation to re-energize and renew your spirit. So, what’s the solution? If you’ve been feeling like you’ve lost a bit of your mojo, read on.

We’ve been through a lot in the past few years. Every business leader has been challenged to re-think every aspect of doing business. As leaders, many have publicly maintained a stiff upper lip in the face of adversity and uncertainty. That has taken a serious toll so it’s not surprising that many have lost sight of the very meaningful source of motivation: the vision for how they intend to grow and expand the business they lead.

If this is happening to you, this is the perfect time to pause and remind yourself of what got you to this point in your career and what it was that ignited your leadership journey. Burnout can cloud even the clearest of aspirations, but it’s never too late to rekindle the energy and excitement that leads to growth.

When we lead a group through our Vision Discovery process, it’s inspiring to watch how they come together as a team to evaluate their situation, and build on each other’s ideas. They uncover solutions, define the overall impact they want to make, and create a plan for positive change to improve both the business and everyone connected to it. Whether it reconnects  with the initial vision or forges a new vision, this process can rekindle the enthusiasm that made your role so enjoyable and set a course that aligns with your organization’s core values.

If you’d like, my team is here to offer resources, tools, and insights to help you navigate this journey of rediscovery. Your vision is the heart of your business, and by reigniting it, you can pave the way for a brighter and more fulfilling future.


About Words@Work: With our full array of marketing services, we support clients with brand reviews, market segment analysis, content and media strategy, and the tactical implementation to ensure it all happens on time, on budget, on track. Our Discovery process is fueled by our core value Curiosity and delivers insightful findings that become key action items.