AI Tools Are Changing Search. Good Content Still Wins.

For more than 30 years, I’ve been helping companies figure out what they need to say—and how to say it so people pay attention. The…

Is Your Business Invisible to ChatGPT and Google AI? We Can Fix That.

As AI tools like ChatGPT and Google’s AI Overviews become more embedded in everyday life, how people find businesses is changing fast. Gone are the…

The ROI Mirage: Why Your Brand Awareness Campaign Might Be Missing the Mark

Brand awareness is a critical component of any marketing strategy, but it’s not uncommon to see campaigns that look impressive yet fail to deliver a…

Maximizing ROI: Unleash the Power of a Fractional CMO

In the dynamic world of business, companies of all sizes are constantly seeking ways to gain a competitive edge and maximize their return on…

The Power of Branding in the Marketing Lifecycle: A Key to Employee Retention

In today’s fast-paced business landscape, companies are constantly seeking ways to stay ahead of the competition. Marketing, being the driving force behind a company’s growth,…

Branding: The Bedrock of Marketing Success

In the dynamic world of marketing, where strategies evolve and technologies change at breakneck speed, branding remains a constant, an enduring pillar that supports and…

Rediscover Your Vision: Overcoming Burnout and Reigniting Your Business Passion

I’ve been chatting with a lot of business owners and CEOs this summer, and one theme has been repeated in most of my conversations. Burnout.…

5 Questions to ask to Add Curiosity to your Marketing Life Cycle

When my kids were young, we never skipped over the tv ads. They were the basis for so many family debates. “That’s dumb,” one of…

5 Tips for a Successful Virtual Event

The COVID-19 pandemic has permanently changed how customers interact with brands. With the vast majority of Americans still working (and playing) from home, customers are…