United Insurance

Their Goal

United Insurance approached us with their goal of helping them to unite a group of independent agencies under one name. To do this, they wanted to create a strong central brand, and articulate their presence as a leader in Maine’s commercial insurance market place.

Our Strategy

Our first order of business was to develop the philosophy and messaging of a United brand, best represented by their red Celtic knot logo. Our work since has included the concepts and creative execution for tv and radio ads, print media, and web work.

Our true value to United Insurance lies in our understanding of their goals, our ability to tell their story, and our guidance to develop effective and comprehensive marketing plans. Our strategy has yielded excellent results, and United is currently considered the 2nd largest independent insurance agency in Maine.

“United Insurance has worked with Words@Work since 2011. What I have appreciated most is Paula Mahony’s quest to understand the unique qualities of our organization which has 15 local offices throughout Maine and New Hampshire. Balancing our local commitments to the communities we serve while developing a cohesive single brand is a challenge that Words@Work has successfully met. Paula and her team have created campaigns that span all forms of media and represent the values for which United stands. Paula continues to present new and refreshing ideas to support and grow our business.”
Chris Condon, CEO of United Insurance