Trademark Federal Credit Union

How to announce big changes for a long-established but little known Maine credit union.

Their Goal

Trademark Federal Credit Union first approached Words@Work for help on an email marketing project. They wanted to increase their membership numbers, and had new long-term strategic goals for growth. However, they didn’t have the internal experience to implement those goals.

Our Strategy

One email marketing project quickly evolved into a long term relationship. We were asked to design and lead the research to help Trademark rebuild their entire visual brand. Alongside the rebranding process, we instituted consistent annual planning, email marketing with digital support, and the creation of engaging community membership events. We continue to roll out new initiatives – so make sure to check back for further updates on this developing story of success!

“We have worked with other firms and have noticed a distinct difference with the relationship that Words@Work creates. Paula and her team are active in our growth and care about our success. You can see this demonstrated by the ideas they proactively present that have a direct impact in reaching current and prospective clients. Paula has a strong network of talented professionals who, when the opportunity is right, she connects us with. It feels good to know that someone else is thinking about the best way to promote my business almost as much as I am.”
– Joann Bisson, CEO of Trademark Federal Credit Union