Gorham Bike and Ski

Why would Portland’s premier bike shop need help with marketing?

Their Goal

Gorham Bike and Ski (GBS) approached Words @ Work with the goals of maintaining consistency in their brand messaging, and increasing engagement with their social media presence. Although they were experiencing overall success, they wanted to grow their email list and market share, and increase their sales.

Our Strategy

Working with a company whose sales are so necessarily seasonal was a welcome challenge. Our thorough knowledge of digital tools allowed us to successfully redesign their messaging and campaigns, developing a marketing plan which defied Mother Nature. We’re providing consistency and fresh ideas for this successful team. We’ve increased the open rate on emails, developed promos for attracting new social media followers, and helped them achieve some of their best days ever, no matter the season.