As AI tools like ChatGPT and Google’s AI Overviews become more embedded in everyday life, how people find businesses is changing fast. Gone are the days when a simple website and a few social posts were enough. Now, when someone types or speaks a question like “Where can I find a marketing consultant in Portland?” the answer they get may be written entirely by artificial intelligence.
That’s great—if your business is included in that response. But if not? You might be invisible, and not even know it.
Why Some Businesses Show Up—and Others Don’t
When ChatGPT or Google’s AI pulls together a local recommendation, it doesn’t just “guess.” It’s scanning the web for credible, consistent, and structured data—like what’s on your Google Business Profile, your website, local directories, and high-authority sites. Businesses with clear, complete, and optimized profiles are much more likely to be included.
That means it’s no longer enough to just “have a website.” You need to think strategically about how your business is represented across the web—and how that presence translates into what AI can see and trust.
Helping Businesses Get Found in an AI-Driven World
At Words@Work, we’ve spent years helping businesses understand their brand language to ensure Google finds them, now we are turning attention to how AI builds a search result. But it doesn’t end there. We know that eventually, a human (your prospect) needs the right motivation to click.
We start by optimizing your Google Business Profile—adding relevant keywords, sharpening your description, and making sure all your services are clearly listed. We look at your website content and structure to make sure it’s readable not just by people, but by the search platforms. In real terms, we look at the H1 headlines. We look at the actual words in your content. Does everything align with your actual business goals. And we look at your competition to see what keywords they are highlighting. We get you listed in local directories, cited in credible sources, and we make sure your blog content and updates are answering the real questions your customers are asking.
It’s the marketing version of AI-readiness—and it’s becoming essential.
Don’t Let AI Leave You Behind
If you’re not showing up in these new types of search results, you’re likely missing opportunities. But the good news is, it’s fixable—and we can help.
If you’re ready to make sure your business is visible and discoverable—by both humans and AI—let’s talk. You deserve to be found.