Category: News

The Power of Branding in the Marketing Lifecycle: A Key to Employee Retention

In today’s fast-paced business landscape, companies are constantly seeking ways to stay ahead of the competition. Marketing, being the driving force behind a company’s growth, plays a pivotal role in achieving this goal. However, what many organizations often overlook is how branding fits into the marketing lifecycle and its profound impact on retaining employees. Attracting… Read more »

Branding: The Bedrock of Marketing Success

In the dynamic world of marketing, where strategies evolve and technologies change at breakneck speed, branding remains a constant, an enduring pillar that supports and shapes the entire marketing lifecycle. It’s not just a logo or a catchy slogan; it’s the essence of your business, the perception you want to instill in your audience, and… Read more »

5 Tips for a Successful Virtual Event

The COVID-19 pandemic has permanently changed how customers interact with brands. With the vast majority of Americans still working (and playing) from home, customers are searching for and choosing products and services in a whole new way. Even entertainment events have gone predominantly digital – the movie theater experience of driving to the cinema and… Read more »

Moving Your Marketing Plan Forward in Uncertain Times

Communicate your confidence.  In uncertain times, finding a way to communicate effectively with your clients and demonstrate your confidence is crucial. For Falmouth Dental Arts (FDA), even though COVID-19 changed aspects of their business dramatically, their service and care for their patients was the same.  To demonstrate their commitment to safety and patient-care, FDA stayed… Read more »

Normal. Are we there yet?

Dorothy told us there’s no place like home. Most of us these days would trade our 24/7 WFH lives for a return to normal. I am more and more convinced however that our mythical normal exists only in sci fi and fiction. It’s a place to which we cannot return. So, if there’s no going… Read more »