The COVID-19 pandemic has permanently changed how customers interact with brands. With the vast majority of Americans still working (and playing) from home, customers are searching for and choosing products and services in a whole new way. Even entertainment events have gone predominantly digital – the movie theater experience of driving to the cinema and… Read more »
Moving Your Marketing Plan Forward in Uncertain Times
Communicate your confidence. In uncertain times, finding a way to communicate effectively with your clients and demonstrate your confidence is crucial. For Falmouth Dental Arts (FDA), even though COVID-19 changed aspects of their business dramatically, their service and care for their patients was the same. To demonstrate their commitment to safety and patient-care, FDA stayed… Read more »
Normal. Are we there yet?
Dorothy told us there’s no place like home. Most of us these days would trade our 24/7 WFH lives for a return to normal. I am more and more convinced however that our mythical normal exists only in sci fi and fiction. It’s a place to which we cannot return. So, if there’s no going… Read more »
Unearth New Opportunities in a Changing Landscape
An atypical year calls for atypical marketing approaches. We have been helping clients break out of their standard strategies, reshape their team and client approaches, and unearth new opportunities in a landscape that changes weekly–-if not daily! Whether you have a business that has been open, are looking to reopen, or are looking to open… Read more »
Understanding Communications: Messages that connect during Covid times.
Paula was the featured speaker on a webinar hosted by the Maine State Chamber that discussed communicating during COVID-19. If you weren’t able to attend the Maine State Chamber event, here’s the link to the replay on the organization’s web site. We think you’ll find it insightful.